0 Hype

Havent we all really wanted to say that? The odds are that, with your tongue firmly planted in your cheek, you have. You have said it, and it was a throw away line. But havent we all really wanted to say it and mean it?

Maybe not. Maybe its just me and my nostalgia. For I have always been an avid reader of print media. Growing up I consumed it to an almost fanatical degree. First it was books, then, as I moved into my 20s, it was a mixture of books and magazines. The trouble was, the magazines seldom sat quite right with me. I would heard of this Golden Age of Print. Of a time when print media made a real impact and earned real respect. But it was clear that the Golden Age was behind us, and still remains there. Go to your nearest newsstand and you will see we are in an era of now only 1USD titles. What quality can we really expect for $1? Little. As a generalisation, most magazines now feel like a disposable product churned out to elecit cash from our pockets and give us no more then an hours entertainment. Yet there was a time when it was different. A time when you really could pick up Playboy and say “I read it for the articles.” A time when Playboy published and serialised works by Hemingway, Steinbeck and Fleming. A time when it, and other titles aimed at anyone but societys archaic definition of the housewife, provoked thought alongside pictures of Marylin Monroe. What makes you love a fashion shoot? Is it the model, the clothing, the way the clothes are styled, the photography? It could be any or all of the above, but sometimes a shoot is great for something else: sometimes its the mood it evokes. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at.